Shandong Aili Cosmetics Co., Ltd., with years of experience in producing and selling perfume products, understands the significant position of the Middle Eastern market in the cosmetics industry. The Middle East, where water is scarcer than gold, has a unique demand for perfumes. Market research indicates that perfume use is widespread, with an average adult potentially using dozens of 100ml bottles per year, highlighting the region’s immense consumption capacity.
Since establishing its foreign trade department, Shandong Aili Cosmetics has focused on developing the Middle Eastern fragrance market. Many of the company’s key clients now come from Saudi Arabia, the UAE, and Qatar, establishing strong, mutually beneficial relationships.
The Middle Eastern perfume market has seen significant growth in recent years, driven by a young population, increased disposable income, and rising living standards. A noticeable trend is the growing emphasis on brand reputation, in addition to stringent quality requirements. The influence of Islam in the Arab world means that while traditional attar perfumes are still widely popular, there is increasing acceptance of water-based fragrances.
Perfumes have become an essential part of daily life in the Middle East. Due to income disparities, both luxury and mass-market fragrances coexist, catering to different consumer groups. To tap into this market, many cosmetics manufacturers customize their perfume offerings to suit local preferences, including packaging, bottle design, and scent profiles. This coexistence of various perfumes has helped bridge the gap between luxury and everyday fragrances, meeting the diverse needs of consumers.
Shandong Aili Cosmetics has also focused on increasing brand penetration in the Middle Eastern market. Through continuous efforts, the company’s eight perfume brands have secured distribution agreements in various Middle Eastern countries, laying a solid foundation for future growth.
Looking ahead, Shandong Aili Cosmetics plans to further explore the Arab fragrance market while maintaining strong relationships with existing clients. The company may even consider opening local offices to better serve customers.
In conclusion, after years of development in the Middle Eastern market, Shandong Aili Cosmetics believes there is still a demand gap to be filled. The company will continue to enhance its R&D efforts to offer more high-quality perfumes, further expanding its brand influence in the region.